Associate Director, Web Channels and Digital Services
April 15 2024
Categories Internet, Web, E-Commerce, Project management
Remote
Victoria, BC • Full time
JOB SUMMARY
The Associate Director, Web Channels and Digital Services, has operational and strategic responsibility for all of the web and digital properties at Camosun College. This includes ongoing maintenance and enhancements to ensure an integrated and cohesive experience for all users. Working collaboratively with dynamic cross-functional teams, the position is accountable for ongoing improvements to optimize student recruitment and retention, promotion of events and programs, and ensure the web and digital properties serve secondary and tertiary audiences.
REPORTING RELATIONSHIPS
The position has four direct reports including: Team Lead, Web Strategists (2), and a Web Assistant (0.5 FTE).
ESSENTIAL JOB FUNCTIONS
The Associate Director, Web Channels and Digital Services, has operational and strategic responsibility for all of the web and digital properties at Camosun College. This includes ongoing maintenance and enhancements to ensure an integrated and cohesive experience for all users. Working collaboratively with dynamic cross-functional teams, the position is accountable for ongoing improvements to optimize student recruitment and retention, promotion of events and programs, and ensure the web and digital properties serve secondary and tertiary audiences.
REPORTING RELATIONSHIPS
The position has four direct reports including: Team Lead, Web Strategists (2), and a Web Assistant (0.5 FTE).
ESSENTIAL JOB FUNCTIONS
- Recruits, develops, advises, supervises, and mentors staff supporting web, digital, and content activities, including photography, videography, and digital tools such as Chats, Virtual Tours, Webinars, Apps, etc.
- Ensures timely delivery of web and digital property projects in a cost-effective manner, while meeting project objectives, and consistent with the institutional brand, mission, vision and goals.
- Develops and implements the user-interface experience, design, and content strategies for all online digital assets which support student recruitment, enrolment activities and student success.
- Manages the short- and long-term strategic planning, design, policies, procedures, and functions of web, digital, video, and photos assets. Works closely with ITS management and web developers in the development of enhancements and changes in the Customer Relationship Management environment on technical and infrastructure requirements and capabilities.
- Leads the successful execution of content strategy, the discovery and implementation process for new web properties, and portal implementation for a range of internal and external users.
- Directs content to ensure that all pages adhere to the content strategy on website, digital and social media and other such communications directed at students, internal community, external community members and other internal and external audiences. Works closely with Marketing and Communications team members to source and create stories for media and advertising and ensures that story telling is coordinated throughout mediums.
- Develops and maintains an audit process and works with other departments to confirm the proper procedures are consistently being followed at all times.
- Works closely with Information Technology Services, Deans, Office of the Registrar, Directors, and recruitment personnel to guide an all-college approach to content, supporting an organization-wide marketing structure.
- Manages and directs staff in the development, implementation and measurement of all websites, digital media, videography/photography initiatives, and ensures quality control of website and digital communications tools to maintain and enhance the image and brand of the college.
- Develops, implements, manages, measures, and analyses of website and digital assets.
- Contributes to the establishment, review, and re-alignment of key performance indicators with respect to web and on-line activities and audience engagement.
- Contracts with and oversee external agencies and developers responsible for delivery of ongoing web and digital service requirements, special projects and website development and upgrades activities; may delegate activities as required.
- Collaborates with Communications and Marketing staff and leadership to develop and implement a plan to ensure consistency and training in web and digital copy as well as SEO in ongoing updates.
- Leads and supports leading practices in, and provide guidance and recommendations for web and digital activities supporting student recruitment and retention in an environment of strategic enrolment management.
- Evaluates web and digital needs and requests from college departments, and recommend human, financial, and/or consulting resources to effectively meet needs across the organization.
- Recommends and oversees the implementation of digital communications strategies to support student recruitment and engagement, as well as employee engagement.
OTHER FUNCTIONS AND RESPONSIBILITIES
- Accountable for web and digital properties projects of significant complexity affecting multiple stakeholder groups.
- Manages expectations of clients and management, ensuring alignment with the College's strategic plan and goals established through web governance.
- Understands and administers the provisions of the collective agreements.
- Other duties as assigned by the Executive Director.
- A minimum of an undergraduate degree in business, web design, digital marketing or a related field alongside a minimum of five years of relevant and related experience in web design, which includes two years as a leader in a multi-stakeholder environment.
- Experience in content curation or management of complex content structures is considered an asset.
- Experience in and a detailed understanding of creative design, web strategy and governance, as well as web reporting and analytics.
- Experience working with portals and applications.
- Proven understanding of search engine optimization (SEO), search engine marketing, and customer relationship management (CRM).
- A portfolio demonstrating effective management of web and digital assets, including but not limited to research, strategy, campaign objectives, content strategy, SEO, and the establishment and monitoring of key performance indicators, and related project management.
- Experience managing staff in a unionized environment preferred.
- A combination of education, professional experience and on-going professional development may be considered.
KNOWLEDGE, SKILLS AND ABILITIES
- Proven abilities to building amazing digital user experiences.
- Working knowledge of web and digital properties including web development tools, content management systems and platforms.
- A high level of marketing, business and technical aptitude combined with exceptional communication skills
- Ability to create, manage and lead team in a collaborative and results-oriented manner.
- Ability to engender trust and develop effective and respectful relationships.
As a member of the college community with responsibilities to enable the achievement of college-wide strategic objectives, the Associate Director, Web Channels and Digital Services, will demonstrate the three core and three leadership capabilities identified in the College's Capability Framework:
Focus on Students and Their Success (Core)
We all have a role to play in promoting and supporting students - directly or indirectly - contributing to their success, education and transition as they build their path to the future.
Cultural Alignment (Core)
Inclusion and respect align with Camosun's traditions of lifelong learning and positive, supportive experiences for all. We examine our individual and institutional cultures and, through indigenization, consider other ways of knowing (thinking), being (approaches), doing (acting), and relating.
Fostering and Nurturing Relationships (Core)
Fostering and nurturing relationships is at the core of everything we do. Successful workplace relationships take time to develop and include building trust, engagement and collaboration.
Address College Needs (Leadership)
In order to address college needs leaders recognize and respond to the complex, diverse and interdependent components. Leaders inspire others to work individually and collaboratively to achieve departmental/divisional, college and sectoral goals.
Enable Self & Others (Leadership)
To better serve students and the college to achieve success, leaders enable self and others to take responsibility and to participate in learning and development opportunities.
Create Time and Space (Leadership)
To be at our best and achieve organizational goals, we need both time and space. Time and space as a unitary concept promotes opportunities to listen, plan, think, create, innovate and develop relationships.
Focus on Students and Their Success (Core)
We all have a role to play in promoting and supporting students - directly or indirectly - contributing to their success, education and transition as they build their path to the future.
Cultural Alignment (Core)
Inclusion and respect align with Camosun's traditions of lifelong learning and positive, supportive experiences for all. We examine our individual and institutional cultures and, through indigenization, consider other ways of knowing (thinking), being (approaches), doing (acting), and relating.
Fostering and Nurturing Relationships (Core)
Fostering and nurturing relationships is at the core of everything we do. Successful workplace relationships take time to develop and include building trust, engagement and collaboration.
Address College Needs (Leadership)
In order to address college needs leaders recognize and respond to the complex, diverse and interdependent components. Leaders inspire others to work individually and collaboratively to achieve departmental/divisional, college and sectoral goals.
Enable Self & Others (Leadership)
To better serve students and the college to achieve success, leaders enable self and others to take responsibility and to participate in learning and development opportunities.
Create Time and Space (Leadership)
To be at our best and achieve organizational goals, we need both time and space. Time and space as a unitary concept promotes opportunities to listen, plan, think, create, innovate and develop relationships.
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