Product Manager, Consumer Platforms

LifeLabs is the largest community diagnostics laboratory in Canada, serving the healthcare needs of Canadians for over 50 years. Our team members are truly centred around our customers, and we know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us.

Consistently named one of Canada's Best Employers by Forbes, LifeLabs has also been recognized for having an award-winning Mental Health Program from Benefits Canada. The passion and commitment of over 6,000 diverse and innovative team members unites and motivates us to ensure our customers receive high quality tests and results that they can trust. Agile, customer-centred, caring and teamwork: we live these values every day in what we do to support our customers and healthcare providers, driving forward our vision of empowering a healthier you.

Purpose of the Role: We are looking for a Product Manager at LifeLabs who is excited to play a crucial role in shaping the future of consumer platforms in the healthcare industry. Reporting to the Senior Product Manager, Consumer Platforms, this role offers a unique opportunity to own high-visibility projects that are pivotal to LifeLabs' growth and market presence.

As the Product Manager, you will manage the end-to-end product lifecycle of a consumer platform, implementing strategic initiatives that align with LifeLabs' mission and core business objectives. You will be expected to deeply understand LifeLabs' customers and advocate on their behalf to deliver the best product with the most efficient use of resources and technologies. As such, the ideal candidate will be expected to be a data-driven visionary, capable of understanding market trends and customer needs, to develop products/features that propel LifeLabs toward exponential growth.

Additionally, this role also requires a dynamic individual who is adept at problem-solving, has a strong background in product management, and possesses the leadership skills to guide cross-functional teams toward achieving shared goals. You will collaborate with technical and business team members to create products/features, often serving as the primary escalation point for project team members. Consequently, the ideal candidate will be comfortable leading groups through ambiguity and making hard, high-judgment trade-offs between features and speed-to-market.

This is a Full Time Remote role based in ON/BC.

Core Accountabilities

Lead the project team through the product lifecycle, successfully migrating legacy systems onto a new modernized platform

• Define user personas and user journeys, advocating for an intuitive user experience.
• Collaborate with Service Design to co-create wireframes that visually represent product features, ensuring alignment with user needs, business goals, and technical feasibility.
• Write detailed acceptance criteria for all features, clearly defining the expected behavior and success conditions. These criteria guide development, testing, and ensure the quality of delivered features.
• Lead cross-functional project team through the planning and execution of the migration effort. Monitor progress, address roadblocks, and make adjustments as needed.
• Ensure a seamless migration of existing features and data to the new platform while minimizing disruptions for users.
• Evaluate technical requirements, scalability, and security considerations for the new platform.
• Conduct thorough testing and quality assurance to guarantee the stability and functionality of the new platform.
• Provide ongoing support and troubleshooting post-implementation to address any issues that may arise.

Make it easy to choose LifeLabs by developing a feature pipeline that addresses pain points in the customer journey

• Gather insights from usage data, user feedback, market research, and competitive analysis to identify gaps and opportunities for new feature development.
• Prioritize feature ideas based on strategic alignment, user impact, and feasibility.
• Work closely with designers and developers to conceptualize, prototype, and iterate on new features.
• Conduct user testing and feedback sessions to validate new feature concepts and iterate on designs before implementation.

Leverage growth hacking techniques to enhance the active user base by increasing reach, engagement, & retention

• Develop and execute user acquisition strategies to attract new users to the platform.
• Analyze user behavior and feedback to identify opportunities for enhancing user engagement and retention.
• Collaborate with marketing and sales teams to implement targeted campaigns and promotions to drive user growth.
• Establish strategic partnerships with relevant organizations or platforms to expand the reach of the platform.

Define the monetization strategy for the platform and/or identify opportunities to grow EBITDA

• Conduct market research and analysis to identify potential monetization opportunities aligned with user needs and market trends.
• Define pricing strategies and models for new features, considering factors such as value proposition and competitive landscape.
• Work closely with the development team to prioritize and implement monetization features effectively.
• Monitor and analyze key metrics to evaluate the performance and profitability of monetization features, iterating as necessary.

Qualifications and Skills

• University Degree
• 5+ years in product management, development, or digital strategy roles within the technology industry
• Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM, Certified Scrum Product Owner (CSPO) or similar certifications are an asset, but not mandatory
• Experienced in delivering multi-million dollar Capex projects
• Go-to-market and launch management experience
• Entrepreneurial mindset that challenges the status quo and is not easily demotivated or set back by legacy system constraints
• Demonstrates customer-centric critical thinking that prevents churn for subscription/recurring revenue clients
• Agile problem-solving and outside-of-the-box thinker
• Impeccable communication skills with the ability to influence various stakeholders at all levels
• Experience in developing compelling collateral, including presentations, business cases, executive memos
• Ability to strive in a fast-paced environment with strong time management skills and a high degree of organization
• Strength in project management, process mapping, & service design
• Expertise in the healthcare or health-tech domains such as diagnostic solutions, wearables, wellness, patient experience, or AI applications in healthcare
• Experience working in scaled agile teams or familiarity with agile principles / methodologies

#LI SW1 #INDEED

This is a remote role.

Hiring Range: 92,600 - 118,000

The hiring range has been established, however, the final salary recommendation will be determined based off the level of experience, education requirement, external market conditions and internal equity.

In this position, you will be eligible for Lifelabs annual bonus.

Employee Benefits:

In this position, you will be eligible to participate LifeLabs' group benefits plan which is available to LifeLabs employees in accordance with the terms and conditions of those plans.

Retirement Savings Plan:

The LifeLabs plans provide members with an easy way to save for retirement. By participating in the plan, you receive contributions made to your account on your behalf from LifeLabs.

Vacation Entitlement:

In this position, you will be entitled to vacation. We promote a healthy work-life balance and expect your full vacation to be taken each year.

Employee Wellness:

LifeLabs offers an award-winning Wellness Program focused on supporting your total health and well-being under our physical, emotional, and financial wellness pillars. We have been recognized in the industry for our focus on mental health supports.

Employee Giving program:

Designed to support any employee who donates, fundraises or volunteers for a Canadian Registered Charity or Non-Profit Organization.

In addition, LifeLabs offers professional development and membership reimbursement, access to preferred rates and discount programs - WorkPerks, Home and Auto Insurance, Costco Membership, etc. - and Optional Health-related Benefits.

At LifeLabs, we strive to create an inclusive and equitable workplace where our team members and the communities we serve feel accepted, valued, and respected.

In accordance with LifeLabs' Accessibility Policy, the Accessibility for Ontarians with Disabilities Act, and the Ontario Human Rights Code, accommodations are available by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email careers@lifelabs.com.

We are committed to the ongoing development of our diversity, equity, and inclusion (DEI) program and have taken steps to strengthen our commitment to our team members and customers, to challenge ourselves to act with courage and integrity, and to create an environment where people can be their true selves.

At LifeLabs, we know that we are Stronger Together and that we will benefit from the unique perspectives and experiences that each team member offers.

Vaccinations are highly encouraged at LifeLabs'. Vaccinations may be mandatory for selected employees if regulated by provincial or regional governments, or through employer-led vaccination policies in the facilities we service. Please ensure you ask if this position requires the successful candidate to be fully vaccinated with the current Government approved COVID-19 vaccinations.