Salary: 85-90K base salary Additional Perks: Comprehensive benefits package including health, vision, and dental, retirement at 4% annual deferred profit sharing after 1 year, plus success sharing & restricted stock units Location: North York, ON (on-site, 5 days per week, with occasional travel to local store locations; free underground parking provided) Language: Excellent verbal and written English communication skills Background Check Requirement: Reference check required

About the Opportunity Are you passionate about turning data into meaningful business insights? We are recruiting for a Senior Analyst, Vendor Digital Media to join a leading retail organization, where you'll play a key role in shaping digital media performance and helping strategic vendor partners maximize their marketing investments.

Working alongside collaborative marketing, analytics, and data teams, you'll combine analytical expertise with client-facing communication to deliver actionable insights across Search, Display, and Social campaigns. This is an exciting opportunity to influence business decisions, build strong stakeholder relationships, and contribute to the continued growth of an innovative retail media program.

What's In It for You Join a collaborative team that values curiosity, innovation, and continuous learning. You'll have the opportunity to work with leading digital marketing platforms, engage directly with strategic business partners, and help shape data-driven marketing strategies in a fast-paced retail environment. If you're looking for a role where your insights will directly influence business outcomes while continuing to grow your technical and presentation skills, this opportunity offers the perfect balance.

Your Responsibilities You'll build and deliver compelling campaign performance presentations, translating complex data into clear insights and actionable recommendations for vendor partners. You'll analyze digital media performance across Search, Display, and Social channels, identifying optimization opportunities and supporting test-and-learn initiatives. You'll develop and enhance reporting solutions using Tableau, Looker Studio, and other visualization tools to improve stakeholder access to performance data. You'll collaborate with cross-functional teams to establish campaign KPIs, measurement frameworks, and reporting strategies. You'll build strong relationships with vendor partners, demonstrating campaign value while supporting business growth opportunities. You'll ensure accurate campaign tagging and data capture across digital platforms to enable reliable reporting, maintain data integrity, and collaborate with Data Engineering to support scalable analytics solutions; maintaining scalable data pipelines and ensuring data integrity. You'll support vendor pitch initiatives by providing data-driven insights, performance benchmarks, and strategic recommendations that demonstrate campaign value and identify opportunities for continued growth. You'll contribute to evolving measurement methodologies, including attribution modelling and incrementality testing.

Skills and Qualifications 5+ years of experience in digital marketing or media analytics, preferably within a retail or eCommerce environment, with 3+ years of experience presenting insights to external clients Bachelor's degree in Business, Marketing, Analytics, or a related field. Experience analyzing paid digital media performance across Search, Display, and Social channels. Proficiency with Tableau, Looker Studio, or similar data visualization platforms, with strong storytelling and presentation skills. Excellent client relationship management, project coordination, collaboration, and communication skills. Familiarity with SQL, Python, BigQuery, GA4, Adobe Analytics, clickstream data, and foundational statistical analysis is considered an asset. Knowledge of Canadian privacy regulations, Retail Media Networks, and industry certifications such as Google Ads or Meta Blueprint are considered strong assets.

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