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Google Tag Manager Intern

Backlinkgenabout 23 hours ago
Remote
Entry Level
INTERN

About the role

Company Description Backlinkgen is a leading IT services and consulting firm focused on helping businesses leverage modern technology for growth and resilience. The company delivers customized solutions that improve operational efficiency, strengthen cybersecurity, and support digital transformation. Its consultants collaborate closely with clients to understand specific challenges and design strategies aligned with business goals. From cloud computing and data management to IT strategy and complex infrastructure support, Backlinkgen serves as a trusted partner in navigating the digital landscape. The team emphasizes innovative, practical, and scalable solutions that help organizations achieve a lasting competitive edge. Role Description The Google Tag Manager Intern role is a remote internship focused on supporting analytics and tracking implementation across client websites and digital properties. In this role, the intern will assist with configuring and testing tags, triggers, and variables in Google Tag Manager under the guidance of senior team members. Day-to-day tasks include helping set up event tracking, validating data collection in tools such as Google Analytics, and documenting implementation steps and tracking requirements. The intern will also collaborate with developers and marketing specialists to ensure tags are deployed correctly, troubleshoot tracking issues, and contribute to basic reporting on campaign performance. This internship is designed to provide hands-on experience in digital analytics within a professional consulting environment. Qualifications Foundational understanding of web analytics tools and platforms (e.g., Google Tag Manager, Google Analytics, basic tracking concepts). Basic knowledge of web technologies such as HTML, CSS, and JavaScript, and an ability to learn how they interact with tags and scripts. Strong analytical and problem-solving skills, with attention to detail when testing, validating, and documenting tracking implementations. Effective written and verbal communication skills for collaborating with technical and non-technical team members in a remote environment. Ability to manage time, follow implementation guidelines, and work independently while accepting feedback and mentorship. Interest in digital marketing, data-driven decision-making, and IT consulting; prior coursework or projects in these areas are a plus. Currently pursuing or recently completed a degree or certification in Computer Science, Information Technology, Data Analytics, Marketing, or a related field (or equivalent practical experience). Reliable internet access and readiness to work in a distributed, remote team setting across different projects and clients.

About Backlinkgen