About the role
Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot. Overview Key Responsibilities: Managing Programmatic Media Campaigns Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home. Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics. Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness. Planning & Reporting on Programmatic Campaigns Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals. Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas Programmatic Innovation Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies. Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas. Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions. Competencies: Action Oriented Collaborates Customer Focus Drives Results Communicates Effectively Skills: Strong attention to detail Organization Problem-solving Excellent written and verbal communication skills Data Analysis Digital Campaign Management Direct Manager/Direct Reports: Reports to Manager, Programmatic Media & Digital Operations No Direct Reports Travel Requirements: None Physical Requirements: Extended Sitting Location: On site-5 days per week Working Conditions: Working in an office setting: computer work, camera on virtual meetings Minimum Education: University/College degree in a related area of study, or equivalent experience Minimum Years of Work Experience: 1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs) Minimum Leadership Experience: None Certifications: Any media platform certifications considered an asset Other Requirements/Assets: Experience with media buying in a retail environment The pay range for this position is between $55,100.00 - $62,000.00 As the world’s largest home improvement specialty retailer, we operate over 2,200 retail stores across North America. All of our associates have one thing in mind — helping our customers build and improve their homes and businesses.
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About the role
Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot. Overview Key Responsibilities: Managing Programmatic Media Campaigns Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home. Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics. Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness. Planning & Reporting on Programmatic Campaigns Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals. Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas Programmatic Innovation Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies. Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas. Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions. Competencies: Action Oriented Collaborates Customer Focus Drives Results Communicates Effectively Skills: Strong attention to detail Organization Problem-solving Excellent written and verbal communication skills Data Analysis Digital Campaign Management Direct Manager/Direct Reports: Reports to Manager, Programmatic Media & Digital Operations No Direct Reports Travel Requirements: None Physical Requirements: Extended Sitting Location: On site-5 days per week Working Conditions: Working in an office setting: computer work, camera on virtual meetings Minimum Education: University/College degree in a related area of study, or equivalent experience Minimum Years of Work Experience: 1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs) Minimum Leadership Experience: None Certifications: Any media platform certifications considered an asset Other Requirements/Assets: Experience with media buying in a retail environment The pay range for this position is between $55,100.00 - $62,000.00 As the world’s largest home improvement specialty retailer, we operate over 2,200 retail stores across North America. All of our associates have one thing in mind — helping our customers build and improve their homes and businesses.