Lead Analyst (Sales)
Toronto, Ontario, Canada {{REMOTE}}
Senior Level
Full-Time
Top Benefits
Stock options
Paid parental leave
Generous paid time off
About the role
- We’re looking for a Lead Sales Analyst who thrives at the intersection of revenue strategy and data
- You’ll be the analytical backbone of our Sales and RevOps motion – owning pipeline health, territory performance, and rep productivity analytics while helping leadership make faster, more confident decisions
- This is a high-leverage opportunity to shape how we measure and optimize the full sales funnel, from lead generation through closed-won
- You’ll partner closely with Sales, RevOps, and Marketing leadership to surface insights that influence GTM strategy, comp design, and quota planning
- Own pipeline health analytics – build and maintain reporting on deal velocity, stage conversion, win/loss rates, and forecast accuracy to give sales leadership a reliable view of the business at any time
- Partner with RevOps and Sales leadership to evaluate ROI by motion and channel – identifying which go-to-market plays are driving revenue and which aren’t pulling their weight
- Develop end-to-end attribution and lead source analysis – connecting marketing inputs to pipeline outputs and closed revenue to inform spend and targeting decisions
- Build and maintain a clear, consistent sales metric framework – ensuring pipeline, activity, and performance KPIs are reliably defined and trusted across Sales and GTM
- Proactively surface risks and opportunities – identify pipeline gaps, rep performance trends, and deal quality signals before they become surprises for leadership
- Build scalable self-serve tools (dashboards, notebook) that empower reps, managers, and executives to track performance without relying on ad hoc requests
- Translate complex analyses into concise, executive-ready insights that drive decisions on headcount, comp, territory design, and GTM investment
- Champion AI-assisted analytics workflows – automate recurring reporting, accelerate analysis, and help the broader sales and ops team leverage data more effectively
- Collaborate closely with data engineering and RevOps to ensure CRM data integrity, event tracking accuracy, and instrumentation completeness for new sales motions
Benefits
- Stock Options
- Paid parental leave
- Generous paid time off options
- Offsites, customer days & social events
- Work from Anywhere Month
- Medical, dental, and vision insurance
- 401(k) matching program
- Pre-tax commuter benefits
- Snacks + lunch on us at hub offices
- MasterClass at Work for ongoing learning
- Group health benefits coverage
- Snacks + lunch on us at hub offices
- Group RRSP with employer match + TFSA
- MasterClass at Work for ongoing learning- If you’re energized by owning complex analytical systems, influencing sales strategy with data, and building tools that scale beyond individual requests – this role was built for you
- Experience working cross-functionally with Sales, Marketing, RevOps, and Finance in a high-growth SaaS or subscription environment
- 4–6 years of experience in analytics, with measurable business impact; at least 2 years operating at a senior or lead level
- Experience building scalable, self-serve analytics tools – dashboards, reusable models, and metric layers that reduce one-off requests
- AI-assisted proficiency in Python for modeling and analysis workflows; comfort using AI tools to extend analytical capability
- Demonstrated ability to model business impact – quantify opportunity size, evaluate ROI by channel or motion, and help prioritize GTM investments
- Advanced SQL skills and experience with modern analytics and CRM stacks (Salesforce, dbt, Databricks/Snowflake, Looker, Tableau, or similar)
- Self-starter mindset, ownership mentality, and the ability to balance analytical rigor with the speed a growth business demands
- Exceptional communication and storytelling – able to translate complex pipeline and revenue data into clear, executive-ready narratives that drive decisions
- Demonstrated AI fluency – leveraging AI tools to accelerate workflows, automate recurring analysis, and enable teams to move faster
- Deep experience with pipeline analytics – deal velocity, stage conversion, rep productivity, quota attainment, and forecast modeling
- We’re committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you’re excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!- Meet the Talent Acquisition team, Kaitlyn S
- Meet the Hiring Manager, Vlad A
- Participate in a Talent Showcase
- Participate in a Case Study
- Meet with Cross-functional Stakeholders
- Background Check + Offer Stage
- Welcome to the team, Homie 🎉