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Lead Analyst (Sales)

Homebaseabout 20 hours ago
Toronto, Ontario, Canada {{REMOTE}}
Senior Level
Full-Time

Top Benefits

Stock options
Paid parental leave
Generous paid time off

About the role

  • We’re looking for a Lead Sales Analyst who thrives at the intersection of revenue strategy and data
  • You’ll be the analytical backbone of our Sales and RevOps motion – owning pipeline health, territory performance, and rep productivity analytics while helping leadership make faster, more confident decisions
  • This is a high-leverage opportunity to shape how we measure and optimize the full sales funnel, from lead generation through closed-won
  • You’ll partner closely with Sales, RevOps, and Marketing leadership to surface insights that influence GTM strategy, comp design, and quota planning
  • Own pipeline health analytics – build and maintain reporting on deal velocity, stage conversion, win/loss rates, and forecast accuracy to give sales leadership a reliable view of the business at any time
  • Partner with RevOps and Sales leadership to evaluate ROI by motion and channel – identifying which go-to-market plays are driving revenue and which aren’t pulling their weight
  • Develop end-to-end attribution and lead source analysis – connecting marketing inputs to pipeline outputs and closed revenue to inform spend and targeting decisions
  • Build and maintain a clear, consistent sales metric framework – ensuring pipeline, activity, and performance KPIs are reliably defined and trusted across Sales and GTM
  • Proactively surface risks and opportunities – identify pipeline gaps, rep performance trends, and deal quality signals before they become surprises for leadership
  • Build scalable self-serve tools (dashboards, notebook) that empower reps, managers, and executives to track performance without relying on ad hoc requests
  • Translate complex analyses into concise, executive-ready insights that drive decisions on headcount, comp, territory design, and GTM investment
  • Champion AI-assisted analytics workflows – automate recurring reporting, accelerate analysis, and help the broader sales and ops team leverage data more effectively
  • Collaborate closely with data engineering and RevOps to ensure CRM data integrity, event tracking accuracy, and instrumentation completeness for new sales motions

Benefits

  • Stock Options
  • Paid parental leave
  • Generous paid time off options
  • Offsites, customer days & social events
  • Work from Anywhere Month
  • Medical, dental, and vision insurance
  • 401(k) matching program
  • Pre-tax commuter benefits
  • Snacks + lunch on us at hub offices
  • MasterClass at Work for ongoing learning
  • Group health benefits coverage
  • Snacks + lunch on us at hub offices
  • Group RRSP with employer match + TFSA
  • MasterClass at Work for ongoing learning- If you’re energized by owning complex analytical systems, influencing sales strategy with data, and building tools that scale beyond individual requests – this role was built for you
  • Experience working cross-functionally with Sales, Marketing, RevOps, and Finance in a high-growth SaaS or subscription environment
  • 4–6 years of experience in analytics, with measurable business impact; at least 2 years operating at a senior or lead level
  • Experience building scalable, self-serve analytics tools – dashboards, reusable models, and metric layers that reduce one-off requests
  • AI-assisted proficiency in Python for modeling and analysis workflows; comfort using AI tools to extend analytical capability
  • Demonstrated ability to model business impact – quantify opportunity size, evaluate ROI by channel or motion, and help prioritize GTM investments
  • Advanced SQL skills and experience with modern analytics and CRM stacks (Salesforce, dbt, Databricks/Snowflake, Looker, Tableau, or similar)
  • Self-starter mindset, ownership mentality, and the ability to balance analytical rigor with the speed a growth business demands
  • Exceptional communication and storytelling – able to translate complex pipeline and revenue data into clear, executive-ready narratives that drive decisions
  • Demonstrated AI fluency – leveraging AI tools to accelerate workflows, automate recurring analysis, and enable teams to move faster
  • Deep experience with pipeline analytics – deal velocity, stage conversion, rep productivity, quota attainment, and forecast modeling
  • We’re committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you’re excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!- Meet the Talent Acquisition team, Kaitlyn S
  • Meet the Hiring Manager, Vlad A
  • Participate in a Talent Showcase
  • Participate in a Case Study
  • Meet with Cross-functional Stakeholders
  • Background Check + Offer Stage
  • Welcome to the team, Homie 🎉

About Homebase

Software Development