Job Description

What is the opportunity?

The Senior Manager, Merchant Marketing leads brand and campaign strategy for merchant marketing within Cards & Loyalty. In this role, you'll drive strategic initiatives while helping the team rethink how we support our strategic partnerships and deliver transformational impact across the business.

What Will You Do?

• Lead strategic initiatives that redefine merchant marketing and strengthen how we engage our strategic partnerships
• Develop and execute innovative campaign strategies that amplify merchant value and partnership differentiation
• Build trusted and collaborative relationships with internal stakeholders and external partners to drive strategic alignment
• Manage multiple concurrent strategic projects while maintaining operational excellence and timeline accountability
• Share insights and expertise with colleagues and peers to ensure strategic consistency and drive organizational learning
• Partner closely with cross-functional teams to explore new approaches and opportunities for merchant and partnership growth
• Execute analysis and reporting to inform strategic recommendations and guide future merchant marketing strategies
• Support partner activations and initiatives to strengthen partnership awareness and partnership momentum

What Do You Need to Succeed?

Must-have

• University Degree; Marketing, Business, or related field
• 7+ years of marketing experience, with demonstrated success in merchant or brand strategy
• Proven ability to manage multiple complex projects simultaneously in a fast-paced environment
• Strong strategic thinking with ability to see the bigger picture while executing tactically
• Experience developing and delivering business cases and creative strategies
• Excellent project and time management skills with strong organizational abilities
• Demonstrated success building and maintaining strong cross-functional relationships
• Comfort with ambiguity and ability to thrive in evolving environments

Nice-to-Have

• Bilingual French & English
• Previous experience in credit card or loyalty marketing
• Track record of driving merchant marketing innovation and transformation

What's In It For You?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Opportunity to shape the future of merchant marketing strategy within Cards & Loyalty
• Leaders invested in your development and growth
• Dynamic, collaborative, and innovative team environment
• Challenging work that makes a tangible impact on the business

Job Skills

Brand Management, Brand Marketing, Communication, Creativity, Cross-Functional Teamwork, Cross Promotions, Customer Behavior, External Partners, Industry Knowledge, Internal Stakeholders, Long Term Planning, Marketing, Marketing Activities, Product Services, Relationship Building, Strategic Initiative, Taking Initiative

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-05-15

Application Deadline:

2026-05-29

Note**:** Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.