Job Description: Who We Are: At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company. We put the consumer at the center of everything we do and we’re looking for people who do the same. Job Summary: We are seeking a strategic and data-driven Sr. Specialist, CRM to lead the development, execution, and optimization of CRM initiatives across our multiple B2B business units. This role will be pivotal in executing targeted customer engagement and retention strategies through email marketing, segmentation, and automation. They will play a key role in optimizing customer journeys, tracking project KPIs, increasing conversion rates, and enhancing overall B2B CRM performance. Key Responsibilities: Campaign Strategy & Planning: • Develop customer engagement strategies that align with business goals. • Plan targeted lifecycle campaigns, considering segmentation, personalization, and automation. • Collaborate with stakeholders to ensure B2B CRM initiatives support broader marketing and sales objectives. Campaign Execution & Optimization: • Develop, deploy, and optimize email marketing campaigns, ensuring timely execution and audience relevance. • A/B test subject lines, content, and send times to improve engagement. • Monitor deliverability, open rates, CTR, and conversions, adjusting strategies accordingly. Data Management & Segmentation: • Create, maintain and refine customer segments within the CRM platform. • Leverage customer insights to drive personalized messaging. • Ensure data accuracy and compliance with privacy regulations. Automation & Journey Development: • Build and maintain automated customer journeys (e.g., welcome and onboarding, re-engagement and win back campaigns,). • Work with internal teams to implement new automations based on customer behaviors. Reporting & Insights: • Analyze campaign performance, generate reports, and recommend improvements. • Present insights to stakeholders include, Digital, Marketing and Sales teams to support data-driven decision-making. Collaboration & Stakeholder Management • Work closely with Marketing, Sales, IT, and Customer Service teams to align B2B CRM strategies with broader business goals. • Assist in CRM education and best practices sharing. Qualifications: • Post-secondary education in Marketing or Business • 2 to 5 years in email marketing, CRM or related fields • Experience with B2B marketing considered an asset What we offer: Competitive salary and bonus Benefits and Pension Plan Product Allowances An organization that cares about Corporate Social Responsibility Tuition reimbursement Training & Development Programs An opportunity to learn about the world of wine Compensation: Budgeted Range – $75,072.00 - $103,224.00. The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra. The budgeted range will align with qualifications, including experience, education, training, licenses, certifications, and other business and organizational requirements. We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs. Our mission is simple – to build brands people love. In fact, seven of the top 20 brands in Canada are proudly part of the Arterra Wines Canada family: Jackson-Triggs, Inniskillin, Sawmill Creek, Wallaroo Trail, Woodbridge by Robert Mondavi, Ruffino and Kim Crawford. We have more than 140 years of experience in the Canadian wine industry, with five estate wineries across the country and over 1,700 acres of premium vineyards. We have our pulse on viticulture and its latest innovations and most importantly, an understanding of what Canadian consumers are looking for in a bottle of wine. We own and operate 164 Wine Rack retail stores in Ontario and sell wine kits and products for winemaking through our RJS Craft Winemaking business.