Data Analyst

Original job posting

The role involves designing customer segmentation and channel analytics to create personalized customer journeys. The analyst will synthesize data across platforms to provide business recommendations and measure the effectiveness of marketing campaigns.

Job details

TekStaff's Client has a current vacancy for "Data Analyst" Job Description Typical Day in Role: • Design and integrate customer segmentation, channel analytics, campaign optimizations and recommendation/decision engines to help elevate our customer’s experiences across various channels and move to a personalized 1:1 customer journey. • Synthesize data across multiple platforms to identify trends and deliver key insights and business recommendations around a customer-first approach to driving engagement and results across our marketing channels and campaigns, to then bringing these recommendations to market through execution and measurement. • Explore and incorporate new data sources to enhance customer experience • Work closely with partners to review findings and insights regarding campaign performance • Ability to validate and measure effectiveness of customer/channel/campaign strategies to continually make ongoing changes and improvements. • Effectively communicate results of highly technical projects to stakeholders and deliver high quality, high impact analytical solutions to business problem Candidate Requirements/Must Have Skills: 1) 8+ years of experience as a Data Analyst, working with datasets, both structured and unstructured data 2) 8+ years’ advanced SQL skills (coding capability) 3) 3+ years’ experience with Python 4) 1+ year reporting experience with PowerBI Nice-To-Have Skills: 1) Google Cloud, Hadoop, Big Data, Data Lake experience 2) Experience in Adobe Analytics be an asset 3) Experience in marketing analytics is highly preferred 4) Previous experience with Banks/ FI is nice to have TekStaff may use artificial intelligence (AI) tools as part of the applicant screening process. However, applications will also be reviewed by a member of our Recruitment team to ensure a fair and thorough assessment.

What you’ll do

The role involves designing customer segmentation and channel analytics to create personalized customer journeys. The analyst will synthesize data across platforms to provide business recommendations and measure the effectiveness of marketing campaigns.

Requirements

Candidates must have over 8 years of experience in data analysis and advanced SQL, along with at least 3 years of Python and 1 year of PowerBI experience. Experience in marketing analytics and the banking/financial industry is highly preferred.

Listed skills

• SQL · Preferred
• Data analysis · Preferred
• Google Cloud · Preferred
• Python · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• SQL
• Python
• PowerBI
• Data Analysis
• Customer Segmentation
• Channel Analytics
• Campaign Optimization
• Marketing Analytics
• Google Cloud
• Hadoop
• Big Data
• Data Lake
• Adobe Analytics
• Structured Data
• Unstructured Data

Job areas

• Data & Analytics
• Marketing
• Finance & Accounting
• Technology
• Consulting