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- Employment type
- Full-time
- Experience level
- Mid-level · 2+ years
- Posting language
- English
- Working hours
- 40 hours per week
Job summary
The Data Analyst is responsible for tracking, analyzing, and translating social data into actionable performance narratives and optimizations. They will also manage measurement framework standards, monitor community sentiment, and collaborate with teams to prove ROI to stakeholders.
Job details
At Rethink, our promise to you is that you will do the best work of your career. In order to do that, we’ll create and promote an environment where people are happy, inspired and empowered. We back that promise by committing to remain an independent creative agency. So if you’re ready to do the best work of your career while having fun, then read on. We are always looking for high-energy, ambitious, and genuine people to join Rethink. Rethinkers are people who are interested and interesting, relentless, responsible, and respectful. They're the kind of people you would want to hang out with and be inspired by. Rethinkers don’t settle – we have a visceral discomfort with the status quo – as a result we’re constantly challenging, learning, growing and enthusiastically ambitious to make things better. The Data Analyst is responsible for tracking, analyzing, and translating General Motors' social data into actionable performance narratives and optimizations. They will establish measurement framework standards, monitor community sentiment, and measure business impact across campaigns. The Opportunity Analytics, Measurement & Reporting Deliver regular project-based performance reporting across all brands (weekly, monthly, quarterly, and annual reports). Track and evaluate the performance of boosted paid social content to inform future media and strategy decisions. Build custom analytics dashboards and campaign wrap decks to prove ROI to client stakeholders. Social Listening & Insight Generation Conduct social listening to track audience sentiment, brand health, and emerging conversations. Identify real-time community engagement trends and flag potential brand risks alongside the community management team. Agency & Client Collaboration Collaborate with client and agency partner teams to share quarterly content performance presentations. Provide data-backed recommendations to refine publishing calendars, posting cadences, and creative formats. What you’ll bring: 2-4 years of data analytics experience with a strong focus on social media channels and digital marketing metrics. Proficiency in social listening, analytics tools, and reporting platforms (e.g., Brandwatch, Meltwater, Sprout Social, Native Platform Analytics). High analytical acumen with an ability to translate raw numbers into compelling strategic narratives. Native fluency in French and English with deep knowledge of Quebec culture. The Benefits Competitive compensation and benefits, including added mental health benefits Variety of employee perks Great work culture No client meeting Mondays Hybrid work environment Access to Rethink’s national DE&I committee and working groups Growth and training opportunities Location: 720 King St. West, Toronto, ON Vacancy status: This posting is for an existing vacancy Salary: $65K - $70K per year. Final compensation will be based on a candidate's experience, skills, scope of responsibility, internal equity, and business needs. We truly appreciate everyone’s interest but only those selected for an interview will be contacted. Rethink is committed to creating and maintaining an inclusive, equitable and accessible workplace. We welcome and encourage applications from all intersections. Accommodations are available, upon request, to all selected candidates during any stage of the recruitment process.
What you’ll do
The Data Analyst is responsible for tracking, analyzing, and translating social data into actionable performance narratives and optimizations. They will also manage measurement framework standards, monitor community sentiment, and collaborate with teams to prove ROI to stakeholders.
Requirements
Candidates must have 2-4 years of data analytics experience with a focus on social media and digital marketing metrics. Proficiency in social listening tools and native fluency in both French and English are required.
Benefits
- Competitive compensation
- Mental health benefits
- Employee perks
- Hybrid work environment
- DE&I committee access
- Growth and training opportunities
Listed skills
- Performance Reporting · Preferred
- Data analysis · Preferred
- Reporting · Preferred
Other relevant skills
Identified from the job description. Confirm important requirements above.
- Data analysis
- Social media analytics
- Digital marketing metrics
- Social listening
- Reporting
- Brandwatch
- Meltwater
- Sprout Social
- Native platform analytics
- Strategic narrative development
- French fluency
- English fluency
- Quebec culture knowledge
- Performance reporting
- Dashboard building
- ROI analysis
- Social Data Analytics
- Energetic
- Performance Reporting
- Social Listening
- Analytical Dashboard
- BrandWatch
- Bilingual (French/English)
- Analytics
- Data Analysis
- Annual Reports
- Mental Health
- Business Continuity Planning
- Community Management
- Digital Marketing
- Presentations
- Refining
- Social Media
Job areas
- Data & Analytics
- Marketing
- Creative & Media
- Consulting
- Data Analyst
- Statistical, Mathematical and Related Associate Professionals
- Business Intelligence Analysts
- Data Scientists