Staff Software Engineer (Marketing Platforms)

Job summary

The Staff Software Engineer will design and evolve large-scale, data-intensive marketing platforms while providing technical leadership across multiple squads. They will translate growth and brand strategy into cohesive platform architecture and ensure systems are observable and experimentation-friendly.

Job details

About Nu Nu serves more than 140 million customers, guided by a mission to fight complexity and empower people. The company has been leading an industry transformation through innovative products and human-centered services. Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency. Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability. Visit our Institutional Page About the role The Marketing Platforms area, inside our Growth Platforms BU, is responsible for enabling Nubank’s growth engine across owned and paid channels. This includes our public websites (BR, MX, CO and future markets), the Audience Manager platform (how we build, govern and activate audiences for campaigns and experiments), and Campaign Manager / orchestration capabilities that connect messages, audiences and channels into coherent customer journeys at scale. As a Staff Software Engineer – Marketing Platforms , you will be a senior technical leader working across this ecosystem: defining architecture and technical direction, ensuring that Audience Manager, Website Platform and Campaign Manager evolve as a cohesive platform, and directly influencing how Nubank acquires, engages and retains customers across countries. You’ll be responsible for Designing and evolving large-scale, data-intensive marketing platforms, in domains such as martech, experimentation, audience/identity and web platforms, operating across multiple channels and markets. Working end-to-end across the Marketing Platforms stack, partnering with Audience Manager, Website Platform and Campaign Manager squads to define technical direction, shape roadmaps and ensure these platforms work together as a cohesive ecosystem. Translating growth and brand strategy into platform architecture, turning audience, campaign and website needs into clear architectural choices and explicit trade-offs with a long-term view. Providing strong technical leadership: setting architectural direction, leading design reviews, evolving engineering standards and mentoring engineers and tech leads across multiple squads. Helping teams design systems that are observable, debuggable and experimentation-friendly, supporting data-driven decision making in how we run campaigns and optimize journeys. Navigating complex stakeholder landscapes, collaborating with Product, Data, Design, Marketing and other platform teams to align priorities, manage dependencies and keep interfaces between systems healthy over time. Operating in high-visibility, cross-impact areas, where platform decisions directly affect Nubank’s growth, brand presence and audience activation across BR, MX, CO and future geos. Framing ambiguous problems into clear options, and driving alignment through well-structured communication (technical docs, RFCs, design sessions and presentations). We are looking for a person who has Required Solid experience as a Staff-level engineer designing and evolving large-scale, data-intensive platforms, ideally in marketing technology, experimentation, audience/identity or web platforms. Ability to work end-to-end across a multi-product stack, partnering with several squads to make sure platforms interoperate as a coherent ecosystem. Proven track record connecting product strategy and platform design, turning growth and brand objectives into concrete architectural choices for audiences, campaign orchestration and website capabilities. Strong technical leadership skills: setting architectural direction, driving design reviews, evolving engineering standards and mentoring senior engineers and tech leaders. Experience with experimentation and data-driven decision making, and with designing systems that are observable, instrumented and easy to reason about. Demonstrated ability to navigate complex stakeholder environments, collaborating with Product, Data, Design, Marketing and other platform teams to align priorities and manage dependencies. Comfort operating in high-visibility, cross-impact domains, where platform decisions have direct effect on growth and brand outcomes. High tolerance for ambiguity, with the ability to frame complex problems into clear options and drive alignment through structured written and verbal communication. Nice to have Background in growth, martech or CRM platforms. Experience in multi-country or multi-brand environments. Previous work on customer data platforms, journey orchestration or experimentation platforms. Work Model for this Role Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/ Our Benefits Benefits vary by country and local regulations. Canada Health Insurance Life Insurance Pension Plan Extended maternity and paternity leaves Nucleo – our learning platform of courses NuLanguage – our language learning program NuCare – our mental health and wellness assistance program Vacations United States Opportunity of earning equity at Nu Medical Insurance Dental and Vision Insurance Life Insurance and AD&D Extended maternity and paternity leaves Nucleo – our learning platform of courses NuLanguage – our language learning program NuCare – our mental health and wellness assistance program 401(k) Health Savings Account and Flexible Spending Account Work-from-home Allowance Relocation Assistance Package, if applicable Location-Specific Disclosures Palo Alto: Total compensation includes base salary, RSUs and benefits. Base salary range: $230.400 - $288.000 Toronto: Total compensation includes base salary, RSUs and benefits. Base salary range: $240.000 - $288.000 Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers. To maintain a consistent and fair process for every candidate, Nu does not provide individualized technical feedback. See how our policy works here

What you’ll do

The Staff Software Engineer will design and evolve large-scale, data-intensive marketing platforms while providing technical leadership across multiple squads. They will translate growth and brand strategy into cohesive platform architecture and ensure systems are observable and experimentation-friendly.

Requirements

Candidates must have solid experience as a Staff-level engineer in marketing technology, experimentation, or web platforms. A proven track record of connecting product strategy with platform design and strong technical leadership skills are required.

Benefits

• Health Insurance
• Life Insurance
• Pension Plan
• Extended maternity and paternity leaves
• Nucleo learning platform
• NuLanguage program
• NuCare mental health and wellness assistance
• Vacations
• Equity
• Dental Insurance
• Vision Insurance
• 401(k)
• Health Savings Account
• Flexible Spending Account
• Work-from-home Allowance
• Relocation Assistance

Listed skills

• Stakeholder Management · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Software Architecture
• Marketing Technology
• System Design
• Technical Leadership
• Data-intensive Platforms
• Experimentation
• Audience Management
• Identity Management
• Web Platforms
• Campaign Orchestration
• Stakeholder Management
• Mentoring
• Engineering Standards
• Observability
• Growth Strategy
• Cross-functional Collaboration
• MarTech Solutions
• Brand Strategy
• Customer Data Platform (CDP)
• Data-Driven Decision Making
• Artificial Intelligence
• Mental Health
• Customer Relationship Management
• Communication
• Leadership
• Marketing
• Innovation
• Learning Platforms
• Mentorship
• Presentations
• Software Engineering
• Verbal Communication Skills
• Transcribing
• Product Strategy

Job areas

• Technology
• Software
• Engineering
• Marketing
• Management & Leadership
• Platform Software Engineer
• Platform Engineer
• Software and Applications Developers and Analysts Not Elsewhere Classified
• Validation Engineers
• Industrial Engineers

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