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Website/E-Commerce Manager

August 18 2021
Industries Telecommunications
Categories Information Technology, Internet, Web, E-Commerce, IT, POS, E-Commerce
Toronto, ON

Roadpost is seeking an experienced Website / Ecommerce Manager to join our marketing team! This is an exciting opportunity to truly own the performance of the Roadpost and ZOLEO websites, apply your Magento 2.X and BigCommerce knowledge, and collaborate with an ambitious and objective driven team. This role will report into the Sr. Digital & Ecommerce Manager.

Key Responsibilities:

  • Own the performance of the websites ensuring they continue prominent positioning while identifying and executing on strategies to scale the volume of lead engagements and demo requests.
  • Website Content Management – utilizing Magento 2.X and BigCommerce platforms to execute webpage development, page optimization, content updates, and ensuring strong webpage performance
  • Plan, implement and manage desktop and mobile experiences on all sites to ensure objectives are met
  • Manage, monitor, and maintain all aspects crucial to our websites -- products, categories, product reviews, abandoned carts, auto-notifications, user-reported errors/issues, and so on
  • Collaborate with team members to develop a content strategy that promotes internal and external user engagement
  • Product Feed development and maintenance for Google Merchant / Bing
  • SEO – technical SEO based on best practices, on-page optimization, SERP analysis, localized SEO, linking, keyword analysis, research, and optimization
  • Ensure keyword consistency and optimization across various channels
  • UX monitoring and optimization
  • Monitor and manage customer reviews to maximize conversion and discuss negative reviews with stakeholders.
  • Establish requirements for the evolution of the website in line with corporate strategic and tactical objectives
  • Working with IT to manage web projects, improvements, and updates
  • Work with IT to ensure the websites are highly available and the uptime SLA is being met
  • Developing and maintaining analytic dashboards in Google Data Studio and Tableau with various API sources such as an ERP
  • Reporting and Analyzing web performance metrics, developing insights and recommendations for updates and improvements
  • Page rank reports (analysis and recommendations to stakeholders if we are losing top positions.
  • Monitor, measure, and report on website performance KPIs deliver timely and insightful monthly and quarterly reports and analysis of key performance metrics/KPIs.
  • Track and report on quota/unit sales data and trends (GA and Tableau)
  • Working with various stakeholders to ensure web requirements are met
  • Knowledge of Accessibility requirements for websites and making updates aligned with AODA standards.
  • Familiarity with Marketing Automation Platforms and CRMs such as Salesforce, Marketo, and MailChimp
  • Strong understanding of B2C and B2B principles for Lead Generation and Website Conversion Goals

Qualifications & Skills:

  • 5+ years Website Content Management with Magento 2.0 / BigCommerce
  • 5+ years Aggregating and Reporting on web performance metrics
  • Proven experience as SEO & Website Manager
  • Experience using Prismic for CMS
  • Experience leading experimentation roadmaps and improving conversion rates
  • Knowledge of standard and current SEO practices required, experience with SEO attribution reporting
  • Strong organization and communication skills
  • Analytical mindset with numerical aptitude
  • Experience managing complex cross-functional, technical projects
  • Ability to be flexible and shift priorities as required by changing project landscape
  • Working knowledge of SEO copywriting and UI design skills


  • Magento 2.X, BigCommerce
  • HTML, CSS, JavaScript, Next.js
  • Adobe Photoshop
  • Moz, SEMRush
  • Google Analytics, Google Data Studio, Google Tag Manager, Google Merchant, Google Search Console
  • Tableau

Nice to have:

  • Familiarity with AWS Services a plus
  • Other Digital Marketing experience a plus
  • HeatMapping Tools (HotJar) network